paiemanagement consulting

Strategy that becomes routine, led by an operator.

Paie is a management consultancy working with companies in Brazil and abroad.

Book a callHow we work

Experience built at

  • Rappi
  • Gympass
  • 99
  • Favo
  • Modus Create
  • Accenture
  • Deloitte

From problem to contract, in that order

No off-the-shelf package. We first understand the problem, prove value with a short POC, and only then turn the work into a contract, in the format the diagnosis points to.

  1. Understand the problem

    We get close to the operation, listen to leadership and the team, and separate symptoms from causes. This phase shapes everything else.

    A clear diagnosis

  2. Short POC

    A proof of concept of a few weeks on the most important problem, with a before-and-after measure and an agreed success criterion.

    Visible results, fast

  3. Choose the path

    With results in hand, we choose together the format that makes sense going forward:

    Management consultingC-level as a ServiceBoard memberStrategic planningGo-to-marketLocal representation

  4. Formalize the contract

    Scope, timeline, team and investment defined from the diagnosis, with no off-the-shelf package.

    A tailored contract

The diagnosis is the critical phase. It defines the path, the scope and the investment, so we do not sell fixed stages or prices before we understand the problem.

The most common paths

For Brazilian companies, for foreign companies already operating here and for brands entering Brazil.

Brazil go-to-market

Field research, importer and distributor setup and local commercial representation, without opening a local company.

See how it works

C-level as a Service and board

A senior executive in your leadership: part-time, interim in a vacant seat, or as an advisory board member.

Strategic planning and governance

A plan built with the leadership team, an off-site that turns it into actions, and a weekly routine that decides and unblocks.

Sales structure

Target customers, pitch, sales process, CRM and indicators, to sell predictably or open a new market.

A senior network that joins when the challenge calls for it

Marcelo leads the work with a lean core team, close to operations. When the problem calls for it, C-level executives, directors and board members from a network built over more than a decade join in, with experience at companies and institutions like these.

  • The right person for each problem, without a large team on the payroll.
  • Cost follows the scope and the skills involved.
  • You keep talking to the person who leads the work.
  • Accenture
  • McKinsey
  • IESE
  • Norte Ventures
  • Amazon
  • Claro
  • Caixa
  • Capgemini

Companies and institutions where network members work or have worked. They do not imply a formal partnership with Paie.

Results built inside operations

Before Paie, Marcelo opened markets and led teams at technology companies.

23%

of Gympass's new contracts in Brazil in 2019 came from the government vertical he built from scratch.

+300%

in new restaurant contracts in Rappi's North, Center-West, MG and ES region.

200+

people in the sales, merchant journey and support team he led at Favo, across Latin America.

+120%

efficiency in the incentive model of 99's operations in Brasília, Cuiabá and Campo Grande.

Figures from Marcelo's time at each company. More on the About page.

Let's talk about your project

Tell us about the challenge in a few lines. We reply within two business days to set up a 60-minute call.

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