paiemanagement consulting

Your first commercial team in Brazil.

We take cycling, triathlon and running brands into Brazil without you opening a local company or hiring a country manager.

Book a callHow it works

What riders told us in the field

Paie field survey with 50 road and triathlon riders in Brasília, August 2026.

#2

organic position of a premium Italian tire brand that has no local structure at all.

62%

of the riders surveyed ride bikes worth more than R$ 25,000 (about €4,000).

74%

buy their tires online, so a brand can be in demand with no shelf presence.

How it works

Same order as every Paie engagement: understand the problem, run a short POC, choose the path, then formalize the contract. Scope and investment come from the diagnosis.

  1. Understand the problem

    We get close to the operation, listen to leadership and the team, and separate symptoms from causes. This phase shapes everything else.

    A clear diagnosis

  2. Short POC

    A proof of concept of a few weeks on the most important problem, with a before-and-after measure and an agreed success criterion.

    Visible results, fast

  3. Choose the path

    With results in hand, we choose together the format that makes sense going forward:

    Management consultingC-level as a ServiceBoard memberStrategic planningGo-to-marketLocal representation

  4. Formalize the contract

    Scope, timeline, team and investment defined from the diagnosis, with no off-the-shelf package.

    A tailored contract

What the path can include

  1. 1

    Market Snapshot

    Field research with riders, shops and coaches; channel map; landed cost and price position; competitor read.

    Ends in a go or no-go memo.

  2. 2

    Partner Setup

    Shortlist and negotiation with importers, distributors and specialty retailers; marketplace plan; launch through clubs, coaches and races.

    Signed partners and a launch plan.

  3. 3

    Local Representation

    We run your commercial presence: pipeline, distributor management, events and a monthly report in English.

    Monthly report in English.

Not in endurance sports? The same approach works for other consumer and B2B brands. Tell us what you sell.

Why Paie

  • Operators, not advisors only. More than a decade opening markets in Brazil for Gympass, Rappi, 99 and Favo, from first hire to regional P&L.
  • Inside the sport. We lead a triathlon squad and a road cycling team in Brasília and hold a Park Tool bicycle mechanic certification.
  • Easy to work with. Native Portuguese, fluent English and Spanish. Invoiced in USD or EUR by a Brazilian company.

A good fit if you

  • sell premium cycling, triathlon or running gear and already see Brazilian orders, grey imports or reseller requests;
  • have no subsidiary in Brazil, or an importer you are not sure about;
  • want a decision based on field data before committing budget.

Planning a move into Brazil?

Tell us what you sell and where you stand today. We reply within two business days to set up a call.

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